HELLo and Welcome to Choice Counselling

Hi, I'm Dr Alex Fox and I'd like to welcome you to Choice Counselling. You've probably got a few questions about me and what I can offer you as a counsellor. Hopefully, this page should give you the answers you're looking for and also provide you with links to more information, should you require it.

By way of brief introduction about myself, I have a Masters Degree in counselling as well as a doctorate in English Literature. I practice here in Dundee; St Andrews and also in Harley Street, London. You can learn more about me and why I became a counsellor, here

I'm also a Senior Consultant for Meisterline, the world's leading provider of expertise ratings (https://www.meisterline.com/about). This reflects my interests in working with high-performing individuals in law, finance, the arts and other fields.



Pluralism, as a therapy approach, is all about offering the client choices about how their problems will be tackled. When we discuss your issues, I will offer you a variety of ways that your problem can be understood and potentially resolved. These approaches will be culled from most of the main therapy modalities (e.g. CBT, DBT, person-centred, psychodynamic, solution-focused). With a wider range of choices, you can then make a more informed decision about what is best for you.

[NB: Choice counselling is not a reference to the therapy modality known as 'choice therapy'. My modality is pluralistic therapy] 

How can I book a session or ask a further question?

I welcome any questions. Or if you wish to book a session right away then you can either reach me at drfox@choicecounsellingatdundee.co.uk or fill out this contact form. You can also reach me by phone on +44 (0)7734 900 796

What are your fees?

Please consult my counselling directory page for the latest fees: https://www.counselling-directory.org.uk/counsellors/alexander-fox

Where can i find you?


Flour Mill,

Exchange Street,


DD1 3EJ.

St. Andrews

2 Howard Place,

St Andrews, Fife

KY19 9HL


What is your current availability?


Thursday, between 5pm and 10pm

Friday, between 5pm and 9pm

Saturday, between 10am and 6pm

Sunday, between 10am and 4pm

St. Andrews

Sunday, between 5pm and 10pm

Choice Counselling | Dundee & St. Andrews | drfox@choicecounsellingatdundee.co.uk+44 (0)7734 900 796

©2018 by Choice Counselling at Dundee & St.Andrews